Cover Letter Example For Internal Position (2020)

Do you want to write a cover letter for an internal position? Check out our Youtube tutorial and cover letter example for internal transfers or promotions.

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Cover Letter Example

[Tom Brady]
[Number, Street Name]
[Houston, TX 12821]
[(123)-456-7890]
[Email Address]

[November 3, 2020]

[Dick Fairfield]
[Recipient Job Title]
[Company X]
[Number, Street Name]
[Houston, TX 82919]

Dear Mr. Fairfield,

It is with great pleasure to formally apply for the Customer Service Manager position posted on [URL] in your department. I was excited to hear about the job opportunity as I am eager to lead and motivate a team to ensure great customer support. I am convinced that my extensive product knowledge and sales experience will add value to the customer support division.

To shortly introduce myself, my name is [Tom Brady] and I have been working as an account manager for the past three years. Currently, I am seeking to obtain a new, challenging and growth oriented position. Being a performance-driven professional with interpersonal skills, I notice opportunities in the field of customer support. One of the most effective ways to reach [Company X’s] objectives for 2021, is by effectively using cross-selling and upselling strategies. The prospect of managing the customer service team, resolving customer problems and rolling out new services makes me want to apply.

Over the past three years at [Company X], I developed, built and nurtured long-term relationships with more than 120 clients in the [Industry]. My efforts improved the sales retention rate by 25% which led to 13% more revenue in 2020. In addition, I trained six junior account managers with an emphasis on working in a customer-facing role, which contributed to the 98% positive feedback in a client satisfaction survey. I noticed that dealing with customers’ problems and complaints is our greatest marketing asset.

Although I’m happy with my current position, working as a customer service manager is more in line with my long-term career goals. Therefore, I welcome the opportunity to further discuss my candidacy and potential contribution to your department. I would like to draw your attention back to my enclosed resume and testimonials from some of our clients. Thank you for your time and consideration.

Best regards, 

Tom Brady


Writing Tips For Internal Transfers & Promotions

  1. Pick a simple font and font size that is easy to read. For example, ‘Verdana’, ‘Arial’, or ‘Times New Roman’ with a 10 to 12 point font size is most suitable. Stick to a word count of around 300 to 400 words on a one page document, and divide your letter in four paragraphs.
  2. Choose a proper greeting for your cover letter. In the context of an internal position, you can write ‘Dear Mr. / Ms. Fairfield,’. Don’t use ‘Mrs.’ as the abbreviation, unless you know that the contact person is a married woman. Try to avoid generic openings like, ‘Dear Hiring Manager,’, ‘Dear Sir or Madam,’, or ‘To whom it may concern,’.
  3. Distinguish two types of cover letters: a general cover letter for an internal position and an application letter for a promotion. For an internal job transfer you need to focus on skills and experience that are relevant to the new position and your willingness to learn new things, and for a promotion you emphasize on experience you’ve gained in your current role and that you are prepared to handle more responsibilities.
  4. Pay attention to your tone of voice and show gratitude. Avoid leaving the impression that you are unsatisfied or simply want a transfer, or promotion, because you want more money. Be polite and grateful for the opportunities you’ve had in your current role and that you feel ready for a new challenge.
  5. Choose a proper closing salutation for your cover letter. In the context of an internal position, I’d advise you to write: ‘Best regards,’ or the more formal variation of ‘Kind regards,’. Last mentioned still communicates respect but intuits less of an established relationship.

Cover letter example for internal position