Cover Letter Example For Customer Success Managers (2020)

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Cover Letter Example

[Martin Harris]
[Number, Street Name]
[Washington, DC 34546]
[Phone Number]
[Email Address]

[October 29, 2020]

[Scott Nelson]
[Corporate Hiring Manager]
[Company X]
[Number, Street Name]
[Washington, DC 12345]

Dear Mr. Nelson,

With reference to the job advertisement on [website URL] under section [‘Careers at’], I would like to apply for the customer success manager (CSM) position at [Company X] in Washington, DC. From my vast experience in customer service initiatives to my current CSM role, I am well-equipped to advocate for [Company X] and contribute to the support team. Therefore, I want you to consider this application for the CSM position in your department.

To shortly introduce myself, my name is [Martin Harris] and I was pleased when reading about the available job opportunity. I have been actively following [Company X’s] life-changing innovations and efforts to expand globally. I regularly read through your blog posts on market trends and customer demand. The insights are great for onboarding new customers and advocating customers’ needs. I would welcome the opportunity to advocate for [Company X] and get the opportunity to influence your customer base. My 5+ years of experience and affinity with your software will surely contribute to your current and future projects.

In my current role as a customer success manager at [Company Y], I deliver actionable cloud and software/service solutions to customer executives. I have a proven track record of onboarding and following up with customers to renew their contracts. In 2020, I exceeded annual goals with client renewal rate above 78% for over 100 highly strategic accounts, and saved five companies $50,000 in meeting expenses by selling our software application. I was praised by the Board of Directors for these achievements (see references). At this moment, I am seeking to obtain a new, challenging and growth oriented position within the software industry.

I am interested to further discuss how my achievements at [Company Y] can translate to reach [Business objective] for [Company X]. I have included my resume and references for your review. If you have any questions concerning my application, you can reach me at [+1-202-000-0000] or [Email Address]. Thank you for your time and consideration.

Kind regards, 

Martin Harris


Writing Tips For Customer Success Managers

  1. Use a standard font and font size: ‘Calibri’, ‘Arial’ or ‘Times New Roman’ with a 10 to 12 point font size is most suitable. Do not use novelty style fonts like: Script Style, Comic-sans or handwriting fonts. Furthermore, keep a word count between the 300 and 400 words and maximum of four paragraphs.
  2. Make sure to personalize your cover letter. For example, address your letter to someone and write a salutation like: ‘Dear Mr. Nelson,’ or ‘Dear Ms. Nelson,’. Avoid using generic openings such as: ‘Dear Sir or Madam,’, ‘Dear Hiring Manager,’ or ‘To whom it may concern,’. Use LinkedIn, the company’s staff page or even consider calling the company. It certainly shows that you are interested in the job role.
  3. Another way to personalize your cover letter is to include a referral in your cover letter. A referral is a great way to get your foot in the door. If you have one, mention your mutual connection in the first paragraph. Include the name of your referral, your relationship and how he or she is familiar with your qualifications.
  4. Emphasize on the three most important qualifications for customer success managers. These include: ownership, empathy and being goal-oriented. A customer success manager takes ownership when issues appear. Empathy is the ability to understand and anticipate on customers’ problems and goal-oriented is the hunger for mutual success.
  5. Don’t simply list your skills and personal traits like you do in your resume but instead provide context in numbers, percentages or awards you’ve been granted. In other words, make it quantifiable with numerical and statistical information. Key here is to convince the reader that you actually obtain the necessary qualifications.

Cover letter example for customer success managers